SEO is considered a cost-effective digital marketing tool for small to medium enterprises. It helps SMEs to grow sales through leads and provide the best return on investments (ROIs). It helps businesses earn more sales and revenue by providing consistent leads, inquiries, and new orders. According to recent research, a business can get 30% to 40% more income if it ranks in Google’s top three positions.

As more and more companies in Pakistan are now recognizing the importance of SEO  services for the growth of their businesses. Many companies have started investing in Search Engine Optimization in Pakistan. This growth is more apparent when we look at our CRM database. Nowadays, we receive 100 to 150 monthly SEO leads on average. Whereas this average was 10 to 12 per month about a year ago. This clearly indicates that businesses are investing more in SEO services in Pakistan compared to previous years.

Another good reason to invest time and money in SEO services in Pakistan is to take advantage of the overall gap that exists in Search Engine Optimization. As a handful of businesses and brands are doing proper SEO, there is room for getting a quick SEO ranking if you hire an experienced SEO expert who knows how to take advantage of low SEO competition in Pakistan. There are many good SEO experts in Karachi, Lahore, and Islamabad but finding a good SEO expert is a difficult job. Click here to know some of the tips to find a good SEO expert in Pakistan.

Overall low SEO competition amongst businesses in Pakistan makes it ideal for any business owner to instantly focus on search engine optimization in Pakistan. This focus and energy will quickly rank your website at the top of google search results.  Looking at the SEO trends in Pakistan, our prediction is it will gradually get more difficult for websites to obtain the top SEO ranking. As more businesses invest in SEO services, it is difficult for a new website to get the top rankings.

When a user searches for a keyword in the search engine, Google tries to show the best websites that match users’ search query or keyword. Now the question is, how does google decides (determines) which are the top websites to display on the first page of google against a user search query?
According to Google, it gives top slots to websites that are most relevant to the searcher query. Google looks for more than 200 factors like website traffic, bounce rates, domain age, etc. After comparing more than 200 factors, Google shows (what it believes are) the best websites on the first page of its search engine.
As companies in Pakistan are investing time and resources on Search Engine Optimization to improve these SEO ranking factors. SEO is getting more competitive across Pakistan as compared to previous years. That’s why a website needs more effort and good SEO practices to get better SEO rankings and outrank competitors.
SEO Agencies optimize your website against these 200-plus factors mentioned above to get you on the top pages of search results. They apply the best search engine optimization practices to ensure your website is aligned with the latest search engine guidelines. Below are some SEO areas in which SEO agencies or freelancers work for better SEO Rankings.

• Removal of duplicate pages.
• Increase website speed.
• Good title and description.
• Content optimization.
• Link building.
• Blog writing.
• Website speed
• Page title
• On-page content
• External links
• Internal links
• Mobile-friendliness, etc.
• Keyword targeting and many more.

The more time and resources needed to get your website on top of google SERPs the more you need to pay to an SEO expert or an Agency. Depending upon the experience of the SEO expert or agency, size of the website (total number of pages), type of website (eCommerce or service-based website), SEO companies in Pakistan charge between 10000 PKR to 750000 PKR per month. The variance in the price of SEO optimization packages depends upon the deliverables your SEO expert agrees. For example, blog article publishing is essential to any SEO strategy. Now, if your SEO company agrees to deliver one blog per month, then the price of the SEO package would be different than if the company agrees to provide four blogs per month.
Below is a detailed list of deliverables that affect the overall price of your SEO package.

• Number of the webpage on the website
• The website blog and how regularly new content is updated
• Website Structure
• URL Structure
• Website Content And Its Relevancy With The Keywords
• Keyword Research And Competitive Analysis
• Number of Targeted Keywords
• User experience (UX).
• Content Strategy
• Backlink’s Quality.
• The Competitor Keywords Rankings
• Competition in Industry/Niche
• Local SEO
• Website Speed And Load time
• How Long User Stays On The Website
• Bounce Rate
• Blog Article Writing
• Internal Linking
• Keywords Density

As mentioned above, there are more than 200 SEO factors that determine the ranking of your website. It requires knowledge and expertise to optimize your website based on the best SEO practices.  You or your friend may have worked to improve website SEO, which may result in initial improvements in your website SEO rankings. But as it needs continuous SEO efforts to stay ahead of your competitors. You need someone with more than just basic SEO skills. After all, you need to spend time where it is more needed – Looking after your business. And let the SEO expert do what he is capable of – improve the ranking and traffic of your website.

Choosing the best SEO expert or Agency may help you get more sales and revenue with a phenomenal SEO strategy that can not only give you better ranking and traffic but can also outrank your competitors. [Why hire a professional SEO expert to Grow your website]

SEO services will make your website visible to your potential clients this allows you to get more sales and revenue.
SEO is one of the most effective digital marketing tools that allow businesses to connect to their potential clients. Your customers are using search engines to solve their problems. Do you know 93% of online activities start through search? About 2 billion people get online daily, and 40,000 searches are made every second. This equals an estimated 3.5 billion searches per day.
So, if your website follows the best SEO practices, chances are you get a fair share of these 2 billion online people.

SEO plays a vital role in creating brand awareness. For any online business, brand awareness is very important as new visitors to your website may not always be ready to purchase from you. According to Digital Marketing experts, a new visitor makes a purchase decision after 5 to 7 interactions (touch points) with a new brand or website.

Organic website traffic is crucial as it indicates to google and other search engines that the website is live and active. Traffic from other sources like referring traffic and social media is often not relevant. If a visitor lands on an irrelevant website, they quickly disappear as the website is not providing the information these visitors are looking for. This kind of traffic is considered damaging for your website as it increases bounce rates. As you know, bounce rates are also an important SEO factor. The higher bounce rates mean the website is not satisfying its visitor’s needs.
On the other hand, traffic generated through SEO is often considered “quality targeted traffic” as search engines try to provide the most relevant answer to the visitor’s query.

SEO is far less expensive than advertising.

If you rank in the top 5 SEO positions, then there is a lesser need for advertising as you can get leads and sales without pay-per-click (PPC) advertising.

SEO doesn’t sleep. Another benefit of SEO is that your ranking does not disappear overnight. Once you achieve a top ranking on search engines, your business will automatically get sales while you sleep.

People trust Google and use it every day. Your business will build trust & credibility in the eyes of your audience if your ranking is high on the search engines.

SEO will help you to measure the progress of your website. You can track ranking and organic traffic, sales, and leads. This enables your business to set future goals like you can select a goal to increase your sale by 30% as compared to the previous year.

Good SEO rankings not only influence your ranking but also has a higher overall ROI compared to all other marketing platforms (PPC, social media, etc.).

An effective SEO strategy will generate thousands of website visitors that can quickly become social media followers. As visitors visit your website to find solutions to their problems, they will likely click your social media icons to land on your social media channels and eventually become social media followers.

Your competitors are using SEO to grow their business. Ongoing SEO not only keeps you ahead of your competitors but is also good for getting more leads and sales.

As you are working on SEO, you need continuous speed improvement as website speed is an important ranking factor. High-speed websites provide a better user experience (site browsing experience) to your visitors, which makes them happy, and happy users mean better sales.

With the website ranking high, you will get more blog traffic. Your blog content is more likely to be found on Google. Blog’s individual ranking in Google will also increase; you will gain more referral traffic from your website through the blog as well.

Better SEO ranking means more traffic to your website. If you have an email newsletter signup form on your website. You can use this traffic to gain more email subscribers for your email campaign.

Editor’s Note: This post was originally published on December 1, 2020, and has been completely revamped and updated on August 31, 2022, for accuracy and comprehensiveness.