Why hire digital marketing agency in Pakistan for branding?

More and more customers in Pakistan rely on search engines and social media before making purchase decisions. They visit the company or brand website and look for the product they are interested in. these customers Explore the company’s Facebook and Instagram pages to get an idea of product features, its design, and price. They also look for reviews before visiting the shop or store. If you are a business looking to promote your products or services online, hiring a digital marketing agency in Pakistan can help you grow your business online. Digital marketing services are ideal as you can quickly show your products or services to millions of social media viewers across Pakistan. Moreover, it is most cost-effective, and you can target a specific group of people based on

•  Your target audience
•  Age group
•  Interest
•  Occupation
•  Location etc.

In the past, newspapers, television, and radio were the mediums to promote your products. But these mediums were costly, and advertisement on them was expensive as they targeted the whole country, not a specific location and targeted audience.
Let’s understand this with an example if you are a real estate agency and want to sell a small house in (Lahore). Advertising your ad on TV would display your ad all over Pakistan instead of your targeted city (Lahore). Of course,  They would charge the total amount as your ads are broadcasting country-wise and now in a specific city. And if you still decide to advertise your ad, this ad would be so costly that it will negatively affect your investment (ROI). So as a local real estate agency or a local business, reaching out to your target audience by advertising on TV was practically impossible due to its cost.
Digital marketing has solved this drawback, and now you can set your ad’s geographic location (country, city, or area). And the good news is you only need to pay for your target audience (nothing more). Like if you are targeting a specific city, you need to pay far less than targeting the whole country.

Due to the vast presence of social media users in Pakistan, businesses across Pakistan are focusing on promoting their products on social media channels. We have witnessed this increase in the demand for digital marketing trends. Our digital marketing agency gets almost 10 to 12 digital marketing leads monthly. This ratio is far higher as compared to previous years. Today we receive Digital Marketing leads from all kinds of businesses across Pakistan. These businesses include

• Restaurants
• Hospitals
• Beauty parlors
• Photo Studios
• Fashion Designers
• Boutiques
• Real estate firms
• Rent a car business

This growing interest of companies and brands indicates that it is the right time for you to step into the digital marketing arena and develop a winning digital marketing strategy that provides more traffic, leads, and sale to your business.

It is  suitable time to promote your business and invest in digital marketing services as there is a massive gap in the digital marketing field in Pakistan. However, many big and small brands in Pakistan are getting huge sales and profits through their digital marketing promotional campaigns. Still, there is a huge gap, and you can take advantage of this gap.
This gap is more evident due to the shortage of experienced digital marketing experts in Pakistan. Digital marketing is a skill that requires experience, exposure, and detailed knowledge of digital marketing tools.

A digital marketing expert should have the following skills to successfully run a digital marketing campaign.

• Knowledge of design tools Photoshop, InDesign, Figma, Viseme, etc.
• Good writing skills in English and Urdu and local languages.
• Good SEO and AdWords knowledge.
• Knowledge of Facebook pixel.
• Knowledge of Google Analytics, GA4, and Google Tag Manager.

There are three broad areas that digital marketing services covers.

• Organic Search or Search Engine Optimization Services
• Digital Advertising or Pay per click advertisements 
• Social media campaigns or Social media management

Now let’s see what each of these categories covers.

Both SEO and PPC have their advantages. While Search Engine Optimization is a low investment but a long-term strategy, it also enhances your website’s organic growth.
Digital Advertising and Pay Per Click (PPC) provide quick results. It quickly generates traffic and sales. Also, it has a better approach for targeting specific audiences based on their interest, occupation, and location. The only disadvantage of PPC is that you need to run your ads continuously to get traffic and sales.
SEO is not a one-time job. Staying on the first page of search engines needs an ongoing SEO strategy. Ongoing SEO ensures your business stays on the top of search results by keeping up with the competitors, generating new content, building new backlinks, and optimizing your website’s core vitals.
As Google also changes the ranking algorithm frequently. Your website needs optimization based on these algorithmic updates. So, it would help if you had continuous improvement in your website so that your website remains search engine friendly. And you could reap the advantages of constant SEO and digital marketing efforts and gain a competitive edge over your competitors. Contact us now for free to see how you can take advantage of this opportunity