10 Essential On-page SEO Factors for your Website!
January 20, 2022
Optimizing your websites by using smart SEO techniques to make them appear in search engines is important. SEO requirements keep on evolving which means you as a smart SEO practitioner need to keep yourself updated.
There are several on-page and off-page techniques that will help you achieve your optimization goals. On-page techniques are publishing high-quality relevant content, optimizing your headlines, HTML tags, and images. This article will highlight 10 essential on-page SEO factors that will lift your ranking and help you go from zero to hero.
Let’s jump into the blog and find the SEO factors that will make your website pop up in the search engines!
1. Titles/HTML Tag
The title tag is one the most important SEO factors when it comes to ranking in search engines. It appears in the head section of each webpage. It tells what kind of information or services your page contains. Optimization of title tags is important as poorly written, missing, and duplicate title tags can affect your ranking severely.
2. Meta Descriptions
Meta descriptions are the second most important SEO factors that play an essential role in optimization. They appear under the title and provide the description of the page you are looking for. Improving your Meta descriptions and conveying an attractive message will increase your click-through rate and help to gain traffic.
3. Homepage Headlines
Your website’s headline should be catchy and compelling. It is the first thing your visitor sees. You need to create a highly engaging headline if you want your visitors to turn into your customers. This can be achieved by keeping it short up to 6 to 12 words. Also, knowing your target audience makes a difference. So, keep it specific, simple, and unique.
Keyword research is the most essentail SEO factor comparing to other SEO factors. Inserting keywords can step up your game, but that too needs to be done smartly. Stuffing in several keywords can cause keyword cannibalization which means too many similar keywords in your content can be problematic. If you have more than one webpage with similar keywords, you would be competing with yourself as Google would be confused about which page to rank higher. Hence create different content for different webpage’s and target one niche at a time.
5. SEO Writing
SEO writing will help your website appear on the first few pages in the search engine results. You can achieve this by writing content that is carefully researched and contains trustworthy information. Also, naturally using SEO keywords can rank your website higher. Most importantly, write content that is engaging, precise, clear, and grammatically correct.
6. Content Audit
A content audit is a qualitative assessment of your content based on KPI (Key Performance Indicator). This helps to know about your business’s success. Auditing your content is as important as creating new content. It helps to evaluate whether you are achieving your business goals or not? You will also remain up-to-date and informed about your content. You can locate your strengths as well as weaknesses and improve your content in the future.
7. Image Optimization
Images catch attention more quickly than texts. Image optimization should be done properly as it will help to load the website faster and will improve the user experience. Poorly optimized images will slow down your website and increase the bounce rate.
Links are crucial in any website. There are three kinds of links that are inbound links or backlinks, outbound links, and internal links.
• Inbound Links or Backlinks
These links prove the authenticity of your website content. If the Content Marketing Institute includes a link to your content marketing resource then it means you are considered to be trustworthy and authoritative as compared to other websites in the market. So as a beginner, your goal should be to get highly authoritative websites to link back to your content.
• Outbound Links
Outbound links prove that your content is based on research. It involves linking authoritative sites to your content. It also supports the details you have provided in your content and proves that it is based on facts.
• Internal Links
Internal links are the links that help to link your content to a different webpage on your website. It helps the visitors to find relevant content easily. This also boosts your ranking and provides value to all the blogs available on your website.
9. Retaining Engagement
Once your users have come to your webpage, the next step is making them avail the services you have provided as a seller. Retaining user engagement can be a tough job but isn’t impossible. All you need to do is create appealing content, optimize the images to improve the speed and focus on user experience.
10. Social Shares
If people are sharing your content, it means they are valuing it. Although, social sharing doesn’t have any effect on Google’s ranking. But, it helps to increase your audience. And, this way your content can reach your potential customers. Also, it increases the chance of your content being used as a backlink.
As of now, you are aware of on-page SEO techniques, incorporate them in your website, or hire experienced companies in this niche. So, you can appear on top in the search engines, increase your audience and sales as well!
The factors discussed above are the most important on-page SEO elements and you should consider them when optimizing your website. If you're looking to take your SEO to the next level, we can help with our comprehensive SEO services in Pakistan.