How to Choose an Affordable Digital Marketing Agency in Pakistan?
August 3, 2021
Hiring a digital marketing company is a choice that you should consider based on your budget and marketing goals. If you are a small business you should go for a digital marketing agency that works for small businesses. On the other hand, if you have a big budget or want a significant impact on the market, choosing a high-priced agency is a good option.
Digital Marketing has great potential in Pakistan because
- It has a growing audience but has limited competition
- Widespread internet access across Pakistan
- Growing online shopping trend in youth
- The growing number of mobile Internet users
- The growing trend of online shopping in women & house wifes
For these reasons most digital marketers in Pakistan predicts that its ideal time invest in digital marketing
What is Digital marketing?
In simple words, digital marketing is the promotion of your products and services on different social media platforms like (Facebook, Pinterest, WhatsApp, YouTube, and Tick Tok, etc.). Moreover, email marketing, SEO, and content marketing are also part of digital marketing.
Your website is also an essential part of your digital marketing strategy where you promote your website through Search Engine Optimization (SEO) and paid ads.
Overall, digital marketing is a process to create brand awareness through online advertising and getting more sales by selling your product or services online.
What is a digital marketing agency?
A digital marketing agency is a firm, company, or agency consisting of a team of digital marketing experts trained to get you more sales, revenue, and profits by promoting your products and services to the right people at the right time. ROI-focused (Result based) digital marketing is difficult as it requires detailed product knowledge, customers insight, competitor research, and deep market research. This profound research and knowledge enable digital marketing experts to identify the gaps and promote your products to the right audience at the right time.
In other words, effective digital marketing requires a whole team to work together to create product buzz or create brand awareness that can impact target audiences to take the desired action.
Following is a brief example of a digital marketing team involved in a digital marketing campaign in Pakistan.
• A content writer for developing engaging content.
• An SEO Specialist for website optimization.
• A graphic designer to creates social media posts and images.
• A digital marketing expert (social media expert) for running the campaign.
Mention below is a more detailed overview of the role of each team member with the job description.
A digital marketing expert will conceive the product campaign idea, a content writer or copywriter will write the ad copy, and a designer will design an engaging post.
Once the campaign is ready, the digital marketing expert will set up the campaign parameters like campaign budget, target audience, area to target, etc. A digital marketing expert is also responsible for the campaign’s success.
How to choose a digital marketing agency?
There are many top digital marketing agencies across Pakistan that claim that they are the best in business.
Hiring a digital marketing company is a choice that you should consider based on your budget and marketing needs. Like if you have a small business, you should go for a digital marketing agency that works for a small business. On the other hand, if you have a big budget, you may hire a high-priced agency. Here are some of the key factors that could help you choose the right digital marketing agency for your business.
Before selecting a digital marketing agency, you need to conduct little research to shortlist the best digital marketing companies that suit your business. As mentioned before there are many digital marketing agencies in Pakistan and selecting a top-class digital marketing agency depends on your budget, your campaign type, and how experienced a digital marketing agency is.
Estimate budget of Digital Marketing Agency
The first thing before hiring a marketing agency is to estimate how much you are willing to spend. If you are a small business, then don’t go for a high-end digital marketing agency instead pick the digital marketing agency that is willing to work with you on low budgets.
No matter how small your budget is always ask for previous experience and references before selecting a digital marketing agency. Check what kind of digital marketing services they have provided in the past for other clients in Pakistan. Examine their previous campaign and see what kind of Facebook posts or YouTube videos this digital marketing company has created and how engaging these posts were.
Looking at the previous work of these Pakistan-based digital marketing companies will help you analyze how professional and competent these companies are and how they have helped their clients in the past. As almost all agencies in Pakistan claims that they are one of the best digital marketing agencies. This initial research will help you find the truth behind these claims.
Another way you can judge a digital marketing agency’s performance and competence is by looking into the reviews. Look for Google, Facebook reviews and see what their previous clients are saying about their work experience.
Examine team skills
Look into the team and skill set of the digital marketing agency before hiring. A well-structured digital marketing company knows how to produce good results. Visit their office if possible or ask them to arrange a skype call and ask them to introduce the team that would be working on your campaign.